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The web site my-portugal-car.com states the following, "PORTUGAL CAR HIRE - YOUR BEST CHOICE." I noticed that the webpage stated " If you apreciate a Rent a Car company that gives you a personal service, fast delivery service, affordable prices, no hidden extras, customer care 24 hour service, local assistance you came to the right place." They also said " Budget, hassle free Portugal Car Hire and Algarve Car Hire. Easy and clear booking system for Algarve Car Hire Reservation. Or if your destination is Lisbon or Oporto you can use our booking system for Lisbon Car Hire Reservation." The meta header had carhire as the first optimized keyword. This keyword is followed by Portugal, Lisbon, and Porto which isn't as important as carhire. The other words my-portugal-car.com used was Vilamoura. holidays is included but could not be understood by web engines.